As Great Britain takes to the polling stations, Labour peer Lord Puttnam spoke to Marketing about the key political and societal issues threatening democracy and brand trust.
Lord Puttnam took to the stage last month at the Marketing Society Annual Lecture at BAFTA to discuss his view on leadership and call on marketers to use their position to drive social change.
One of Lord Puttnam's primary concerns is the "serious" level at which younger people are becoming disengaged with politics.
Should you make democracy that simple? Should you make it inexpensive?
"A lot of people try to pretend there isn’t a problem or that it will go away. What I am showing is that there is a problem with young people and disengagement with politics. It really has now set in and it is really serious," he said.
Too many “bad” heads are shunning the arts in their schools because they are worried about their exam league table rankings, according to Oscar-winning film producer David Puttnam.

Labour peer and film producer Lord Puttnam has slammed the lack of progress on press regulation and called the regulatory regime under the Independent Press Standards Organisation “business as usual”.
